Sample workspace. Northstar Growth and its clients are illustrative demo data.

PortfolioBrightline Cosmetic Dentistry

Cosmetic dentistry CA-ON Optimizing Bookings 14 ads Bookings connected

PortfolioBrightline Cosmetic Dentistry

Cosmetic dentistry CA-ON Optimizing Bookings 14 ads Bookings connected

CreateIn productionadtag-engine@f4d811a

Video · People · Clinician

Ads with “Video · People · Clinician” are associated with a +40% bookings vs your baseline.

Create briefStatus In production

Across 6 of this account's ads, “Video · People · Clinician” shows a +40% lift (95% CI +11% to +60%), clearing the significance bar.

AdTag fills what the evidence implies. Complete the script, shot list, and offer in the brief.

Where this signal comes from, and where it doesn't (yet).

Agency & industry cohorts

Cross-client learning is off for this client. Enable de-identified pooling to compare against similar accounts.

Model inference

Estimated lift +40% (95% CI +11% to +60%) on Bookings.

Read this with the limits in mind.

Observational association, not a proven causal effect — validate with a controlled test.

Patterns are observational, not proven causal. Confirm with a structured test before scaling.

Expected impact · illustrative95% CI +11% to +60%

+40%Bookings

ConfidenceModerate

Evidence depthThis account

Objectiveimprove bookings

Applies to

CA-ON

Brightline Cosmetic Dentistry